World Food
India 2025
Positioning India as the global food hub through 360° immersive storytelling and cutting-edge tech.
WFI 2025 is the flagship platform for the Ministry of Food Processing Industries, spotlighting India's scale and sophistication to a global audience at Bharat Mandapam.
"The content needed to showcase industrial might in visceral, immersive detail: real factories, real scale."
Build a world-class experiential installation that goes beyond conventional AV to narrate India's food story through a technologically advanced multi-format display architecture.
- Immersive content production
- Factory shoot in Ahmedabad
- Anamorphic kinetic LED design
- Multi-screen seamless arrays
Compressed
Timeline
"7 shoot days, no recce, and locations confirmed on the fly just 15 days before the event."
Location Uncertainty
Pivoting schedules at short notice as confirmed factories changed or cancelled, requiring constant readiness.
Security Protocols
Navigating active security protocols and real-time drone permits at high-profile industrial sites like Amul and Britannia.
Stakeholder Alignment
Coordinating between Ministry reps, factory PR, and agency ops teams to maintain daily shoot objectives.
From Factory
to 4D Immersive.
"4D Immersive Wall Room"
A purpose-built room featuring floor-to-ceiling projection. Visitors physically entered the space to experience India's food processing power in full scale, combining sound design and movement.
Industrial Scale.
Amul
India's iconic dairy and food brand infrastructure.
Hyfun Foods
Leading frozen foods manufacturer and exporter.
Balaji Wafers
Major snack foods national distribution network.
Britannia
One of India's oldest and most trusted FMCG brands.
Food I&C
Diverse processing facility for wide category coverage.
"On-set notes as the production blueprint."
Detailed technical judgment on the shoot floor became the map for the day-and-night post-production pipeline.
Nadeem Ahmad
Lead Producer
"An unforgettable narrative of innovation and heritage."
Established WFI as one of the largest agri-processing events in Asia-Pacific.